Client Resources:
When it comes to a successful web presence for your business, there is no shortage of new terms, complicated tech speak, and confusing platforms. Below we have added some information covering a number of the common areas you may have heard about but are not exactly sure what they are. If you still have any questions, please reach out to the MVM team!
Google Analytics
Google Analytics is a free to use analytics platform that tracks valuable data from your website.
From the total number of users in a given timeframe, to where those users came to your website from (ie. Google search, Instagram, paid ads, etc.), Google Analytics can provide extremely valuable data that helps monitor progress and inform business decisions.
As part of our SEO Plans, we set up Google Analytics on your website to begin capturing all of this valuable data. We then incorporate this data source into our Monthly Performance Reports to give you valuable insights into the progress your SEO strategies are making.
Domain Name
A domain name is your website address.
For MarineView Media, our domain name is marineviewmedia.ca.
And yes, if you were wondering, marineviewmedia.com is a completely different domain name.
Once you decide on and purchase a domain name, it is your legal property. It does cost money to renew your domain name with a domain registrar such as GoDaddy, and they will provide you with payment options. You can easily set up recurring billing so you never lose your domain name.
Choosing & Buying a Domain Name
One of the first steps in the process of getting a business website online is choosing & purchasing a domain name.
We typically encourage our clients to purchase their domain name from GoDaddy. Pricing is competitive and we are familiar with the tools they provide for the more technical aspects of websites. You can use the search feature on their website to research domain names you have in mind for your business.
*Tip: Do NOT underestimate the importance of your domain name! For a thorough guide on Choosing a Domain Name, check out this blog post.*
Hosting Provider
Your website is really just a collection of files and folders that live online.
These files and folders are accessible to computers connected to the internet because of Hosting Providers. They sell space on their computer servers and are paid to create an environment in which your website files and folders are safe and accessible to the public, among other features and tools.
There are countless options out there for hosting your website, and choosing the hosting provider that is right for you can be daunting.
We recommend finding Hosting that has a server near where you expect the majority of your website traffic will come from. And the more website traffic you expect to receive, the more you should consider higher quality hosting providers.
At MarineView Media, we use SiteGround. We are comfortable with their hosting environment and tools, and have many small business websites that we have created hosted on their platform.
So if you decide to have your website built by and managed with MarineView Media, your website will live on SiteGround servers.
