WordPress: What It Is and Why Your Small Business Website Should Be Built With It

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March 5, 2021

What is WordPress?

WordPress is a platform that provides the tools to build, maintain and update a website with; and because WordPress is open-source, anyone can use it for free. Because of this low barrier to entry, it is used by millions of website owners all over the world. A by-product of this popularity is an incentive for developers to create new plugins and applications for the platform, and this creating a thriving marketplace for added website functionality.

WordPress started off primarily as a blogging platform but has since grown into the most popular content management system in the world, used to build all types of websites from to e-commerce to social media platforms.

For a more thorough explanation, check out this detailed blog post about WordPress from Kinsta.

Difference Between WordPress.org and WordPress.com

It is important here to note the difference between two different entities: wordpress.org and wordpress.com. WordPress.org is the open-source, free to use, self-hosted WordPress platform. WordPress.com is a for-profit company that uses wordpress.org software but offers paid services such as hosting. In this blog we are referring to WordPress.org.

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Why Your Small Business Website Should Be Built With WordPress

MarineView Media has built websites on a number of different platforms, including Squarespace, Wix and GoDaddy. We believe these alternative platforms have their time and place; however, we strongly urge business owners to steer clear of these options if you foresee the need for any future growth or functionality needs. The DIY builders simply do not provide the flexibility, functionality or cost-effectiveness that WordPress can provide. Furthermore, we know business owners are capable of wearing many different hats (we fall into that description as well!); BUT, not all business owners have the time or creative capability to design and build a website on a DIY platform that will HELP your business and not HURT it. Your investment in a website built correctly will pay off 10-fold down the road, as customers will see a sleek, branded, mobile-friendly website built with a proper user interface and a great user experience that they will love.

Utilizing the WordPress platform, MarineView Media designs modern, responsive websites for businesses of all shapes and sizes, including trades, professional services, e-commerce and non-profits. We build sites with mobile use at the forefront of our designs, as an ever growing percentage of web traffic is now from smartphones. Our designs are geared toward business growth, attracting web traffic and converting visitors of your website into customers of your business. The WordPress platform provides the flexibility necessary to scale with the growth of your business website. With cutting-edge development of plug-ins to help with any functionality needed, WordPress should be strongly considered as the platform of choice for your growing business.

We offer Website Management services that provide you with an ongoing web partner to oversee and maintain your website, making sure it remains up to date, secure, and driving web traffic. Feel free to also check out our SEO services to give your business the extra boost it needs to set it apart from the competition.

Our main goal is your success, so please reach out and ask how we can help your business take that next step.