Blog & News

What is SEO?

SEO stands for ‘Search Engine Optimization’ and is the process of using best practices on your web content to stand out positively to search engines like Google and Bing so you can be found via search queries. Search Engines use crawlers (aka ‘Bots’) to scan web content and index it as well as they can. Proper SEO strives to make your content easy for the crawlers to understand and index correctly.

For a more detailed explanation on SEO, check out this blog post from Search Engine Land.

Why SEO is Important for Business

There are many factors that can effect your Search Engine ranking. From how quickly your site loads to how your website’s headlines are structured, the Search Engine algorithms are complex and rank your content accordingly. SEO optimized content takes these factors into account, and is written/built/structured to give you the best chance of standing out to search engines and being ranked higher for certain keywords and queries. The higher you rank the more web traffic your website will see, and this can obviously have an enormous financial impact on your business.

SEO Best Practices

It is imperative that your site be designed and built with SEO in mind. With that being said, SEO is not a ‘one and done’ process. For best results, website owners should plan a long-term SEO strategy and not short-term. Because there is so much competition fighting for higher Search Engine rankings, it takes time to build what is referred to as Domain Authority. Domain Authority is essentially the trust that Search Engines have that what you are providing is what search users want to see. Generally, to build your Authority takes a well thought out and continuously analyzed strategic plan.

MarineView Media and SEO

MarineView Media designs websites utilizing SEO best practices. We also offer Website Care Plans and an SEO Booster providing continuous maintenance, security and growth. Based in Victoria BC, we provide our services to small businesses and professionals all over the world. If you are in need of web design or SEO services, please reach out and say hello, we would love to chat.